The dashboard looks good.
The sales team disagrees.
Your campaigns report leads. Your CRM tells a different story. Connect the two before deciding what to scale.
FOR MARKETERS WHO HAVE TO MAKE THE NUMBERS WORK.
TRACK WHAT
MAKES MONEY.
Clicks don’t pay the bills.
Customers do.
I’m Sohail Irfan, a conversion tracking and attribution specialist. I connect GTM, GA4, Meta CAPI, Google Ads and your CRM so you can see what drives revenue.
FOR TEAMS READY TO SCALE
KNOW WHAT TO FIX.
BEFORE YOU SCALE.
Find the gaps between your ads, your CRM and the revenue that matters.
BOOK A FREE AUDIT30 minute initial review. No obligation.
$500K+IN MONTHLY AD SPEND?
YOUR TRACKING SHOULD KEEP UP.
YOUR TRACKING SHOULD KEEP UP.
ADS · WEBSITE · CRM · REVENUESCROLL FOR THE WORK
SELECTED CLIENT EXPERIENCE
TRACKING BEHIND
8 & 9 FIGURE BUSINESSES.
Grant Cardone
Fiction Profits Academy
Gravity Transformation
Decentralized Masters
BotBuilders
Brook Hiddink High Ticket eCommerce
HL Pro Tools
Adwizar
Financialmatch
Altitude Digital
Experts Agency
Whop
And many more...
01 / THE REAL PROBLEMBETTER SIGNALS. BETTER DECISIONS.
YOUR NEXT GROWTH LEVER
MIGHT BE BETTER DATA.
The dashboard looks good.
Cheap leads are expensive
when they never buy.
Feed qualified leads and closed deals back to your ad platforms. Give optimization something more useful than a form fill.
More spend won’t fix
a broken feedback loop.
Missing events, duplicate conversions and disconnected tools can send your team in the wrong direction. Find the gaps first.
WHAT I GET MY HANDS INTO
THE TECHNICAL WORK.
THE BUSINESS PAYOFF.
Your team needs to know what to trust, what to fix and what to do next. That’s where I come in.
LET’S LOOK AT YOUR SETUP02 / DON’T TAKE MY WORD FOR ITREAL PEOPLE. THEIR WORDS.
GOOD WORK.
STRONG WORDS.
Client recommendations and project feedback. Tracking, attribution and conversion measurement projects are featured below.
LINKEDIN RECOMMENDATIONS
Rob LlewellynCEO · CXO Transform
As the owner of rapidly growing online business, I have found Sohail to be a tremendous help to me over the last few years. When I run into technical tasks that are beyond my basic level, Sohail is my go to expert. He’s been an absolute whizz with any piece of technology or integration I’ve thrown his way. His work is fast and efficient and I trust him. I can’t recommend Sohail enough.
LinkedIn recommendation ·
Shaqir HussyinCEO · FUNNELS.com & WealthAcademy.com
Sohail has been wonderful to work with, fast, smart, responsive and always there when you need professional help. I've had the pleasure to work with Sohail for number of years and till now he’s one of my most trusted techie experts. Thanks for being a gift to the industry.
LinkedIn recommendation ·
Jennifer McLeanCreator · Spontaneous Transformation Technique®
Sohail is very proficient in everything I asked him to do around funnels, online tech, affiliate program, Zapier integration, ClickFunnels and especially automations and scaling projects, and much more. He is a huge asset to have supporting your business. He is prompt and gets the job done.
LinkedIn recommendation · · Excerpt
William BrownFounder · BG&E
Sohail has been such a pleasure to work with, he really has. He helped us with our web development and functionality and also went out of his way to make adjustments for us on very short notice. Genuinely, I'm thankful to have Sohail within my network. Highly recommended.
LinkedIn recommendation ·
Kenneth M. MilosovicFounder/CEO · Milo & May Co. · The Climb Corporation
Sohail is the best web guy I have ever used hands down. I don’t know how he’s so fast at what he does?
LinkedIn recommendation ·
Marilyn Rose SandovalManaging Partner · Funnels.com
Sohail is reliable and professional. He is a person who just gets the job done
LinkedIn recommendation ·
Dominic BargetonDirector · One Oar & Pinstripe
We used Sohail to help us develop an automation tool for our business. Very professional service and would highly recommend to others.
LinkedIn recommendation ·
TRACKING & ATTRIBUTION REVIEWS
Meta Events Architecture and Setup for Custom Web App
Sohail helped us clarify a few confusing issues on how we should set up our CAPI infrastructure. Clearly very knowledgeable in this area and would be my go to person when I have more questions regarding both high level meta events infrastructure as well as tactical issues on the subject.
PFA Rad Tudor DanielClient
Jun 5, 2026 to Jun 19, 2026
Shopify Plus Tracking & Attribution Expert (Stape.io Server Side, GA4, Klaviyo)
Thank you for your hard work and contribution during this contract. We appreciate your time, effort, and professionalism throughout the project. Wishing you all the best moving forward.
Fitness SuperstoreClient
Dec 10, 2025 to May 28, 2026
A/B Test Setup: Shopify vs. CheckoutChamp (Cross Domain Tracking)
Y Trebil LtdClient
Feb 20, 2026 to May 12, 2026
Google Tracking & Attribution Expert
True attribution expert. Highly recommend AAA++++
Underground MastermindsClient
Sep 4, 2025 to Nov 20, 2025
Affiliate Tracking Code Set up (Post affiliate Pro)
Ron ApkeClient
Jul 8, 2025 to Oct 1, 2025
HighLevel + Hyros Integration Specialist
Be Known LLCClient
Jun 12, 2025 to Jul 25, 2025
Funnel Tracking Setup for High Ticket WordPress Funnel
good communication, good work, good English skills
DivertClient
May 27, 2025 to Jul 21, 2025
Pass UTM Source Tracking Info to Stripe then to CRM & Spreadsheet
Great work!
Be Known LLCClient
Dec 13, 2024 to May 22, 2025
Data Analyst Specialized In Advertising Platforms
WiiNClient
Jan 31, 2025 to Feb 17, 2025
FB Conversion API set up
Jenn BucknerClient
Feb 7, 2024 to Feb 14, 2025
Google Native Conversion Tracking + Enhanced Conversions
Ad StylistClient
Aug 26, 2024 to Dec 2, 2024
Set up UTM tracking and integrate with GoHighLevel
Scott WellsClient
Feb 1, 2024 to Feb 16, 2024
Pass UTMs from Clickfunnels page to ActiveCampaign & Calendly
AdayaClient
Jan 18, 2024 to Jan 19, 2024
Need Tracking Set Up for Thinkific Using Hyros
Michael KosoffClient
Nov 23, 2023 to Dec 1, 2023
Transfer UTM Parameters From One Page To Another with GTM
Aaron QuickClient
Nov 21, 2023 to Nov 23, 2023
Facebook Conversions API (CAPI), Hyros and Internal Tracking Consultant
Ravi SClient
Apr 18, 2023 to Nov 11, 2023
Ads Tracking
AICClient
Mar 9, 2023 to Mar 15, 2023
Clickfunnels facebook dynamic purchase value pass back
He was incredible in all aspects!
themarketingdream.comClient
Apr 22, 2021 to Apr 22, 2021
THE CLIENT PORTFOLIO
Grant Cardone
AppLovin
Taboola
KPMG
Riskified
Awin
Mindfulness ExercisesGravity Transformation
Winona
Outliant
Modsen
Jay Shetty
Shaqir Hussyin
Capitalism.com
Brook Hiddink
McLean MasterWorks
Tim Han
Brad Smotherman
Lex Levinrad
HYROS
ConversionFormula
VisioptHL Pro Tools
Trackity
Strikepoint
AdClass
AdLegAdwizar
Ads With Finesse
Sprinter Marketing
Lions Marketing
JSSDIGITAL
Taktical
Commerce Media Tech
SameWave
Fraud Deflect
Ad Stylist
Skyblue Analytics
dxFeed
Tickblaze
Dosable
SwiftCX
Paymid Tech
Solvix AIBotBuilders
PropShopTrader
Oklocal
Geekout Events
FX Edge
IPSourceFinancialmatch
Copyandclients
Infinitymgmt Group
Mocktail Club
81st Generation
DEO Dental Group
BRAVE RX
Sleep Baby Sleep
HonestBrands
Private Label Masters
Deluxe Holiday Homes
WiiN
Be Known
ChiroHype
Tattooing 101Decentralized MastersFiction Profits Academy
WealthMintr
Rainmaker FamilyHigh Ticket eCommerce
Redline Society
Manifest Mad Money
OTR
LTV Commerce
The Wolf Marketing
Jen Beattie Co
Scale Lab Group
Emphasis Studios
Nomad ConsultingAltitude Digital
Motif Digital
SymphonyAgencyExperts Agency
The Busy Belle
Underground Masterminds
4080 Marketing
Chart Room Creative
GoForClose
Scandinavian Design Group
Next Day Plus
SellerPros
Direct Access Marketers
Sammamish Mortgage
Prospect Connect
Better Image Solutions
Smart Circle
Rise
Digidom
Acquity BPO
Assist WorldAnd many more...
03 / THE PERSON BEHIND THE WORK
MARKETING
MEETS
ENGINEERING.
Sohail IrfanCONVERSION TRACKING & ATTRIBUTION
I work where the campaign ends
and the complicated stuff starts.
The CRM that doesn’t talk to the ad account. The funnel that fires the same conversion twice. The sale that never makes it back into the reporting.
I’m the founder of WeTrackAds and Mav Wiz. My work spans conversion tracking, server side measurement, affiliate setups, API integrations and automation.
The aim is simple: make the system behind your marketing useful to the people making the decisions.
CONNECT ON LINKEDIN04 / YOUR FIRST STEP
NO PRESSURE. A PRACTICAL CONVERSATION.LET’S FIND
THE GAPS.
Bring the numbers
you’re not sure you trust.
- Talk through your current tracking setup.
- Identify likely disconnects in the customer journey.
- Leave with a clearer idea of what to investigate next.
30 minute initial diagnostic, not a full technical or legal audit.
A FEW THINGS YOU MIGHT BE WONDERING
Is this right for my team?+
If your marketing and sales numbers don’t line up. or you need better feedback from your CRM to your ad platforms. this is a useful place to start. My focus is growth and marketing teams, including B2B businesses with complex sales journeys.
Will we need to replace our tools?+
We start with what you already use. The audit helps identify the gaps before recommending changes. I can work alongside your marketing and development teams.
What happens after the call?+
If there is a fit, we agree on the scope and priorities before implementation. The next steps depend on your setup and goals. There is no obligation to proceed.