01
Server-side tracking & CAPI
Meta CAPI, Google Enhanced Conversions, TikTok server-side — properly deduplicated, hosted on Stape.io or self-hosted GTM Server. iOS 14 stops being a problem.
Meta CAPIGoogle ECTStape.ioGTM Server
Available now
Fractional Conversion Tracking
& Analytics Specialist.
Most brands spending $250K+/month on paid ads are missing 30–40% of their conversions. I find the signal gaps and fix them — through server-side CAPI, GTM Server, and attribution that finally reconciles with your P&L.
No pitch deck. No hourly billing. Just a clear fix list after a 30-min call.
Tracking shipped on
- $50M+Ad spend optimized
- 100+Brands shipped
- 20–40%Average CPL drop
- 9 yearsBuilding tracking
SI
Available now
Dubai · UAE
Based in
Dubai, UAE
Clients
Global · Remote
Upwork
Top Rated · 160+ jobs
Focus
$250K–$5M/month ad spend
About
The fractional tracking expert your ad team is missing.
I'm Sohail — founder of WeTrackAds, based in Dubai. I've been building conversion tracking infrastructure since 2016 — starting with basic pixel setups, now architecting server-side tracking for brands at seven figures a month in ad spend.
Hiring a full-time tracking engineer who genuinely understands CAPI, GTM Server, and BigQuery takes 6–12 months and costs $150K+. I drop in, audit your setup, architect the fix, ship it in 3–4 weeks, and stay on for support. That's the fractional model.
The math is simple: better signal in means lower CPL out. Meta and Google can only optimize against what they can see. I make sure they see everything.
"I don't sell strategy decks. I ship the infrastructure that makes your numbers reconcile."
Core stack
Meta CAPIGoogle GTM ServerGA4HyrosStape.ioBigQueryTikTok Events APIConsent Mode v2ShopifyGoHighLevelTriple WhaleLooker Studio
Services
Six things. Done well.
Every layer of the tracking stack — from the pixel that fires on a button click to the dashboard your CFO opens on Monday morning.
02
Attribution that reconciles
Hyros, GA4, RedTrack, Triple Whale — whichever you run. Multi-platform attribution that actually matches your P&L. No more "why does Meta say 700 and Google say 900 for the same sale."
HyrosGA4RedTrackTriple Whale
03
GTM done properly
Custom triggers, data layers, consent mode v2, server containers. The unsexy plumbing that determines whether your tracking holds up under real ad volume — or quietly breaks.
GTM WebServer ContainerConsent Mode v2Data Layer
04
Tracking audits
Live audit of your existing setup. Pixel firing, deduplication, attribution leakage, UTM hygiene. You get a specific, prioritized fix list whether you hire me or not.
Pixel QAUTM ValidationEvent DedupLeakage Report
05
Funnel visibility
First touch through checkout through LTV. Cross-domain tracking across Shopify, GoHighLevel, ClickFunnels, custom stacks — wired so the entire funnel shows up in one place.
ShopifyGoHighLevelClickFunnelsCross-Domain
06
Data pipelines & reporting
BigQuery, Looker Studio, custom warehouses. Raw event data piped into reporting that growth teams actually open and use to make spend decisions.
BigQueryLooker StudioGA4 BQ Exportdbt
The stack
Every tool I ship on.
Platforms I use daily, debug at odd hours, and have strong opinions about.
Ad platforms
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Meta Ads
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Google Ads
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TikTok Ads
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LinkedIn Ads
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Taboola
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Outbrain
Analytics & attribution
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GA4
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GTM
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Hyros
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RedTrack
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Triple Whale
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Stape.io
E-commerce & CRM
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Shopify
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WooCommerce
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Stripe
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HubSpot
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GoHighLevel
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Klaviyo
Automation & sites
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Zapier
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Make
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WordPress
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Webflow
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ClickFunnels
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Framer
Data & databases
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BigQuery
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PostgreSQL
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MongoDB
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Looker Studio
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Segment
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Snowflake
Engineering
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Node.js
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Python
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AWS
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Docker
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OpenAI
Trusted by
127+ Brands. One Specialist.
A decade of conversion tracking across coaching, DTC e-commerce, SaaS, and finance.
GR Grant Cardone 
AP AppLovin 
TA Taboola 
KP KPMG 
RI Riskified 
AW Awin 
MI Mindfulness Exercises 
GR Gravity Transformation 
WI Winona 
OU Outliant 
MO Modsen 
JA Jay Shetty 
SH Shaqir Hussyin 
CA Capitalism.com 
BR Brook Hiddink 
MC McLean MasterWorks 
TI Tim Han 
BR Brad Smotherman 
LE Lex Levinrad 
HY HYROS 
CO ConversionFormula 
VI Visiopt 
HL HL Pro Tools 
TR Trackity 
ST Strikepoint 
AD AdClass 
AD AdLeg 
AD Adwizar 
AD Ads With Finesse 
SP Sprinter Marketing 
LI Lions Marketing 
JS JSSDIGITAL 
TA Taktical 
MA MarketMinds 
CO Commerce Media Tech 
SA SameWave 
FR Fraud Deflect 
AD Ad Stylist 
SK Skyblue Analytics 
DX dxFeed 
TI Tickblaze 
DO Dosable 
SW SwiftCX 
PA Paymid Tech 
SO Solvix AI 
BO BotBuilders 
PR PropShopTrader 
HE Hexona Systems 
OK Oklocal 
GE Geekout Events 
FX FX Edge 
IP IPSource 
FI Financialmatch 
CO Copyandclients 
IW Iwantclients 
IN Infinitymgmt Group 
FI Fitness Superstore 
MO Mocktail Club 
81 81st Generation 
DE DEO Dental Group 
BR BRAVE RX 
SL Sleep Baby Sleep 
HO HonestBrands 
PR Private Label Masters 
DE Deluxe Holiday Homes 
WI WiiN 
BE Be Known 
ST Stevie Says Social 
CH ChiroHype 
GO GoWrench 
TA Tattooing 101 
ON One Umbrella 
HE Heidi Merrick 
DE Decentralized Masters 
FI Fiction Profits Academy 
ME Metabolic Reset 
FR Freedom By AI 
WE WealthMintr 
RA Rainmaker Family 
HI High Ticket eCommerce 
RE Redline Society 
MA Manifest Mad Money 
BT BTS Studios 
OT OTR 
IN InfoMarketing / MRMG 
LT LTV Commerce 
TH The Wolf Marketing 
JE Jen Beattie Co 
SC Scale Lab Group 
EM Emphasis Studios 
NO Nomad Consulting 
CU Customers On Command 
AL Altitude Digital 
MO Motif Digital 
FR FreedomAgency 
SY SymphonyAgency 
EX Experts Agency 
TH The Busy Belle 
CI Circle of Greatness 
UN Underground Masterminds 
MV MVM AI 
40 4080 Marketing 
18 183media 
ES Estefano Elhawary AG 
CH Chart Room Creative 
GO GoForClose 
SC Scandinavian Design Group 
NE Next Day Plus 
SE SellerPros 
PE Performance Ignited 
FL flyin media 
LE Leadersplus 
DI Direct Access Marketers 
SA Sammamish Mortgage 
PR Prospect Connect 
AU Automation Edition 
BE Better Image Solutions 
LA Lauren Henry & Co 
LA LAUNCH by JR 
SM Smart Circle 
WE Weskale 
RI Rise 
DI Digidom 
AC Acquity BPO 
AS Assist World 
BE Beyond Driven 
TH The House Group AG Reviews
Don't take my word for it.
Pulled directly from Upwork and email. Real names, real companies.
“As the owner of a rapidly growing online business, I have found Sohail to be a tremendous help over the last few years. When I run into technical tasks that are beyond my basic level, Sohail is my go-to expert. He's been an absolute whizz with any piece of technology or integration I've thrown his way. His work is fast and efficient and I trust him. I can't recommend Sohail enough.”
RL
Rob Llewellyn
CEO, CXO Transform
“Sohail has been wonderful to work with — fast, smart, responsive and always there when you need professional help. I've had the pleasure to work with Sohail for a number of years and till now he's one of my most trusted techie experts. Thanks for being a gift to the industry.”
SH
Shaqir Hussyin
CEO, FUNNELS.com & WealthAcademy.com
“Sohail is very proficient in everything I asked him to do around funnels, online tech, affiliate programs, Zapier integration, ClickFunnels and especially automations and scaling projects. He is a huge asset to have supporting your business. I highly recommend Sohail!”
JM
Jennifer McLean
CEO, McLean MasterWorks
“Sohail has been such a pleasure to work with. He helped us with our web development and functionality and also went out of his way to make adjustments for us on very short notice. Genuinely, I'm thankful to have Sohail within my network. Highly recommended.”
WB
William Brown
Founder, Build Grow and Exit — $16.4M exit
“When I first started Executive Technology Solutions I hosted a competition for my business logo. Sohail not only delivered by far the best product, but his rates are reasonable and his communication was perfect. He is super creative — HIGHLY EXPERIENCED PROFESSIONAL.”
BA
Brian Arredondo
CEO, ETS Cybersecurity & IT Services
“Sohail is the best web guy I have ever used hands down. I don't know how he's so fast at what he does?”
KM
Kenneth M. Milosovic
Founder & CEO, Milo & May Co.
FAQ
Common questions.
Everything you need to know before booking a call.
How do I know if my tracking is broken?
Quick test: pull last month's Meta-reported revenue and compare it to what hit your bank account from Meta-attributed orders. If the gap is more than 10%, your CAPI setup is leaking signal. Other tells: CPL creeping up while creative performance is flat, attribution that doesn't agree between Meta, Google, and GA4, or a CRM that shows 30% more conversions than your ad accounts.
What does it cost?
Depends on scope. A clean CAPI rebuild for a single Shopify store starts at a few thousand. A full multi-platform attribution buildout with BigQuery pipelines for a $5M/month spender is more. The audit is free — that's where we figure out what you actually need before talking numbers.
How fast will I see results?
More conversions reported back to ad platforms within 7–14 days of CAPI going live. A measurable CPL drop usually shows up in the first 30 days as Meta and Google's algorithms get cleaner data to optimize against. Full attribution clarity lands in 4–6 weeks.
What size brands do you work with?
Mostly $250K to $5M/month in ad spend across DTC, SaaS, coaching, and finance. If you're spending less than $50K/month, a solid Shopify pixel and GA4 setup is probably fine. If you're past $250K/month and your numbers don't reconcile, you're exactly who I work with.
Why not just hire an agency or someone in-house?
Most agencies install tags. They don't architect tracking systems. Hiring a tracking engineer who genuinely knows CAPI, GTM Server, and BigQuery takes 6–12 months and costs $150K+. I drop in, ship the whole thing in 3–4 weeks, and stay on for support. That's the fractional model.
Do you work with my stack? (Shopify, GHL, ClickFunnels, custom…)
Yes. Shopify, WooCommerce, GoHighLevel, ClickFunnels, Webflow, custom Next.js/React, headless setups — I've built tracking on all of them. The audit is where I look at your stack and tell you exactly how the implementation will work.
Free audit · No commitment
Let's see what's
actually leaking.
Book 30 minutes. I'll pull up your tracking live and tell you where the signal is going. You walk away with a fix list either way.
- Live look at your tracking — not a slide deck
- Specific estimate of what signal you're losing
- A fix list you can hand to any engineer
- Zero sales pressure — if we're not a fit, I'll say so
Or email support@wetrackads.com