See what actually converts.
Understand where leads and customers come from, and where the journey breaks. Give your team a clearer view of what deserves more budget.
CONVERSION TRACKING & ATTRIBUTION
More clarity.
Better decisions.
Smarter growth.
Your ad platforms count conversions.
I help you see which ones become customers.
I’m Sohail. I connect your ads, website and CRM so you can find the gaps, improve your signals and scale with more confidence.
For ambitious marketing teams. Built for the complexity of $500K+/month ad spend.
EXPERIENCE ACROSS AMBITIOUS BRANDS
AppLovinTaboolaKPMGRiskifiedAwinMindfulness Exercises
Selected names from my client portfolio. Individual project scopes vary.
01 / THE WORK
When the numbers disagree,
growth gets harder.
Your dashboard says one thing. Your CRM says another. I help you connect the dots between spend, leads and revenue.
Send better signals back.
Connect qualified leads and closed deals to your advertising platforms, so your team can optimize beyond the cheapest form submission.
Make the whole system work.
Bring your website, funnels, CRM and ad platforms together. Reduce the gaps, duplicate events and manual work that get in the way of growth.
A CONNECTED CUSTOMER JOURNEY
Follow the value.
Not just the click.
Ad click ↗Lead ↗Qualified ↗Customer ✓
Useful signals flow back to your ad platforms.
Technical depth. Business-first thinking.
Google Tag ManagerGA4Meta CAPIEnhanced ConversionsCRM integrations02 / MEET SOHAIL
Behind every useful report
is a system that works.
I get into the details.
So you can see the bigger picture.
I’m a conversion tracking and attribution specialist, and the founder of WeTrackAds and Mav Wiz.
My work brings together the parts of marketing that too often live in separate conversations: the campaign, the website, the CRM and the sale.
I help teams understand what is being measured, what is missing, and what needs to change. From funnel integrations to server-side tracking, the purpose stays the same: make your data more useful to the people making growth decisions.
Connect with me on LinkedIn ↗03 / CLIENT WORDS
Trust is earned
in the work.
As the owner of a rapidly growing online business, I have found Sohail to be a tremendous help over the last few years. When I run into technical tasks that are beyond my basic level, Sohail is my go-to expert. He's been an absolute whizz with any piece of technology or integration I've thrown his way. His work is fast and efficient and I trust him. I can't recommend Sohail enough.
Rob LlewellynCEO · CXO Transform
Sohail has been wonderful to work with — fast, smart, responsive and always there when you need professional help. I've had the pleasure to work with Sohail for a number of years and till now he's one of my most trusted techie experts. Thanks for being a gift to the industry.
Shaqir HussyinCEO · FUNNELS.com & WealthAcademy.com
Sohail is very proficient in everything I asked him to do around funnels, online tech, affiliate programs, Zapier integration, ClickFunnels and especially automations and scaling projects. He is a huge asset to have supporting your business. I highly recommend Sohail!
Jennifer McLeanCEO · McLean MasterWorks
Explore the client portfolio
Grant CardoneAppLovinTaboolaKPMGRiskifiedAwinMindfulness ExercisesGravity TransformationWinonaOutliantModsenJay ShettyShaqir HussyinCapitalism.comBrook HiddinkMcLean MasterWorksTim HanBrad SmothermanLex LevinradHYROSConversionFormulaVisioptHL Pro ToolsTrackityStrikepointAdClassAdLegAdwizarAds With FinesseSprinter MarketingLions MarketingJSSDIGITALTakticalMarketMindsCommerce Media TechSameWaveFraud DeflectAd StylistSkyblue AnalyticsdxFeedTickblazeDosableSwiftCXPaymid TechSolvix AIBotBuildersPropShopTraderHexona SystemsOklocalGeekout EventsFX EdgeIPSourceFinancialmatchCopyandclientsIwantclientsInfinitymgmt GroupFitness SuperstoreMocktail Club81st GenerationDEO Dental GroupBRAVE RXSleep Baby SleepHonestBrandsPrivate Label MastersDeluxe Holiday HomesWiiNBe KnownStevie Says SocialChiroHypeGoWrenchTattooing 101One UmbrellaHeidi MerrickDecentralized MastersFiction Profits AcademyMetabolic ResetFreedom By AIWealthMintrRainmaker FamilyHigh Ticket eCommerceRedline SocietyManifest Mad MoneyBTS StudiosOTRInfoMarketing / MRMGLTV CommerceThe Wolf MarketingJen Beattie CoScale Lab GroupEmphasis StudiosNomad ConsultingCustomers On CommandAltitude DigitalMotif DigitalFreedomAgencySymphonyAgencyExperts AgencyThe Busy BelleCircle of GreatnessUnderground MastermindsMVM AI4080 Marketing183mediaEstefano Elhawary AGChart Room CreativeGoForCloseScandinavian Design GroupNext Day PlusSellerProsPerformance Ignitedflyin mediaLeadersplusDirect Access MarketersSammamish MortgageProspect ConnectAutomation EditionBetter Image SolutionsLauren Henry & CoLAUNCH by JRSmart CircleWeskaleRiseDigidomAcquity BPOAssist WorldBeyond DrivenThe House Group AG
04 / HOW WE START
Clarity first.
Then the fix.
A practical path from “something feels off” to knowing what needs to happen next.
Book a Free Audit- 01
Understand the gaps.
Start with your business goals, current setup and the numbers your team struggles to trust.
- 02
Connect the right signals.
Agree on the scope, fix the measurement foundations and connect the events that matter.
- 03
Validate. Document. Improve.
Check the data flow, make the setup understandable and give your team a clearer basis for optimization.
Who do you work with?
Marketing leaders, performance teams and founders who need a clearer connection between advertising and business results. This is especially relevant to B2B businesses with longer sales cycles and teams managing $500K+ in monthly ad spend.
Is this just another analytics dashboard?
The work starts with the measurement underneath the dashboard: which events fire, how leads move through your CRM, what counts as a qualified conversion, and what gets sent back to your ad platforms. Reporting is useful when the underlying signals are reliable.
What happens on the free audit call?
We use a 30-minute initial review to discuss your setup, identify likely measurement gaps and agree on useful next steps. It is an initial diagnostic, not a complete technical or legal audit. There is no obligation to continue.
Can you work with our existing team and tools?
Yes. The starting point is your existing website, ad accounts, CRM and workflow. We can identify what needs fixing, define the implementation scope and work alongside your marketing or development team.
How do you approach privacy and consent?
Consent and regional requirements need to be considered in the measurement design. I work on consent-aware event collection and routing; server-side tracking does not remove consent obligations. The privacy framework page explains the technical approach in more detail.
LET’S FIND THE MISSING PIECES
Before you spend more,
see more clearly.
Let’s look at how your tracking supports your growth—and where it could do a better job.
Book a Free Audit 30-minute initial review. No obligation.