FOR GROWTH TEAMS INVESTING IN PAID ACQUISITION

Before you scale spend, know which numbers to trust.

I build privacy-aware tracking from browser to server to CRM—so your campaigns can learn from permitted, meaningful conversion signals. Start with a focused review of your measurement stack.

Book a Free Audit

30-minute initial review · No obligation to hire

Sample deliverable

YOUR NEXT DECISION, MADE CLEARER

Measurement
Clarity Review

What looks unreliable
What needs deeper testing
What to prioritize next
Signal → context → confidence

Clear findings.
Practical next steps.
Built for your stack.

PAST CLIENTS

Good company.
Complex tracking.

Experience across coaching, e-commerce,
technology and professional services.

Grant Cardone
AppLovin
Taboola
KPMG
Riskified
Awin
Mindfulness Exercises
Gravity Transformation
Winona
Outliant
Modsen
Jay Shetty
View all 127 past clients +Show fewer clients −
Shaqir Hussyin
Capitalism.com
Brook Hiddink
McLean MasterWorks
Tim Han
Brad Smotherman
Lex Levinrad
HYROS
ConversionFormula
Visiopt
HL Pro Tools
Trackity
Strikepoint
AdClass
AdLeg
Adwizar
Ads With Finesse
Sprinter Marketing
Lions Marketing
JSSDIGITAL
Taktical
MarketMinds
Commerce Media Tech
SameWave
Fraud Deflect
Ad Stylist
Skyblue Analytics
dxFeed
Tickblaze
Dosable
SwiftCX
Paymid Tech
Solvix AI
BotBuilders
PropShopTrader
Hexona Systems
Oklocal
Geekout Events
FX Edge
IPSource
Financialmatch
Copyandclients
Iwantclients
Infinitymgmt Group
Fitness Superstore
Mocktail Club
81st Generation
DEO Dental Group
BRAVE RX
Sleep Baby Sleep
HonestBrands
Private Label Masters
Deluxe Holiday Homes
WiiN
Be Known
Stevie Says Social
ChiroHype
GoWrench
Tattooing 101
One Umbrella
Heidi Merrick
Decentralized Masters
Fiction Profits Academy
Metabolic Reset
Freedom By AI
WealthMintr
Rainmaker Family
High Ticket eCommerce
Redline Society
Manifest Mad Money
BTS Studios
OTR
InfoMarketing / MRMG
LTV Commerce
The Wolf Marketing
Jen Beattie Co
Scale Lab Group
Emphasis Studios
Nomad Consulting
Customers On Command
Altitude Digital
Motif Digital
FreedomAgency
SymphonyAgency
Experts Agency
The Busy Belle
Circle of Greatness
Underground Masterminds
MVM AI
4080 Marketing
183media
Estefano Elhawary AG
Chart Room Creative
GoForClose
Scandinavian Design Group
Next Day Plus
SellerPros
Performance Ignited
flyin media
Leadersplus
Direct Access Marketers
Sammamish Mortgage
Prospect Connect
Automation Edition
Better Image Solutions
Lauren Henry & Co
LAUNCH by JR
Smart Circle
Weskale
Rise
Digidom
Acquity BPO
Assist World
Beyond Driven
The House Group AG

THE CHALLENGE

Three dashboards. Three stories.
One budget decision.

Different attribution rules are normal. Missing events, duplicate conversions and broken handoffs still need investigation.

Meta reports one result.

Your ad platform shows one version of performance.

Your CRM shows another.

Your CRM may capture a different picture of revenue and customer behavior.

Your team is left reconciling.

Time goes into comparing dashboards instead of making confident decisions.

COMPLIMENTARY MEASUREMENT CLARITY REVIEW

Get clarity before committing to a rebuild.

Signal-gap notes

Potential gaps across browser, server and CRM.

Consent checkpoints

Questions about collection and downstream sharing.

Priority next steps

What to investigate first—and why.

An initial diagnostic, not a complete technical or legal audit.

Book a Free Audit

PRIVACY FIRST. BETTER SIGNAL NEXT.

Your banner should change
what your tracking actually does.

A visitor declines tracking. A pixel fires anyway. Or the browser stops, but the server keeps sending. I connect the privacy layer to the entire measurement stack—so a choice on screen becomes a rule in the system.

01 / PERMISSION

Region + user choice

Consent management, cookie categories, applicable opt-outs and Global Privacy Control.

02 / ENFORCEMENT

GTM + server gates

Consent initialization, tag checks, triggers and a second decision before server delivery.

03 / DELIVERY

Permitted signals

Only approved events and fields reach Meta, Google, TikTok and LinkedIn.

Region informs the rule; it does not establish legal applicability by itself. The implementation follows the approved policy, purpose and user’s current choice.

Explore the full privacy & measurement framework →

FROM THE FIRST CLICK TO THE CLOSED DEAL

Give your campaigns
a better definition of success.

A form submission is a starting point. I connect what happens next—qualified leads, attended calls, signed contracts and revenue—to the platforms making your next bidding decision.

BROWSER + SERVER

One event. Counted correctly.

Web and server GTM, pixels, Conversions APIs, clean data layers, shared event IDs, deduplication, delivery monitoring and retry controls.

Meta Pixel + CAPIGoogle Ads + GA4TikTok Pixel + Events APILinkedIn Insight Tag + CAPI
MATCH QUALITY

More useful permitted data.

Normalize and hash eligible first-party identifiers as each destination requires. Validate Meta Event Match Quality (EMQ), Google Enhanced Conversions and platform diagnostics.

Hashing is not anonymization or permission to share. EMQ measures matching inputs; it does not certify lead quality or privacy compliance.

CRM + OFFLINE OUTCOMES

Optimize beyond the lead.

Connect CRM stages, call outcomes, backend purchases and offline conversions. Map total contract value (TCV), currency and event time to eligible platform events.

Signed contract value and collected revenue stay distinct. Each platform’s supported events, attribution windows and bidding eligibility determine what can be used.

The goal: better bidding inputs, less wasted spend and a clearer path to lower acquisition costs. Results depend on your offer, creative, audience, data volume and platform eligibility. A higher match score alone does not guarantee lower CPA.

Book a Free Audit →

THE EXPERT

One technical owner.
Across the entire data journey.

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Sohail Irfan

Tracking specialist & agency founder

Dubai · Working globally

I build the technical layer connecting consent, browser events, server-side delivery and CRM outcomes. I also run a tracking agency, bringing hands-on implementation and cross-stack ownership to complex measurement problems.

GTM GA4 Meta CAPI BigQuery Consent Mode

Your media team keeps running campaigns. I focus on the measurement beneath them.

HOW IT WORKS

Find the cause.
Not another dashboard.

01

Map the data

Understand what moves across your stack and where gaps can occur.

02

Check the events

Look for missing events, duplicates and broken handoffs.

03

Review consent

Assess how user choice and data sharing are configured.

04

Prioritize the fixes

Identify what matters most and what to investigate first.

PRIVACY BY DESIGN

Better signal.
Clearer boundaries.

Server-side tracking is not a shortcut around consent. User choice, purposeful collection and controlled sharing belong in the architecture.

Technical implementation—not legal advice. Read the framework →

Respect user choice Collect with purpose Control what you share

FROM PEOPLE I’VE WORKED WITH

Technical depth.
A person you can rely on.

As the owner of a rapidly growing online business, I have found Sohail to be a tremendous help over the last few years. When I run into technical tasks that are beyond my basic level, Sohail is my go-to expert. He's been an absolute whizz with any piece of technology or integration I've thrown his way. His work is fast and efficient and I trust him. I can't recommend Sohail enough.
Rob LlewellynCEO · CXO Transform
Sohail has been wonderful to work with — fast, smart, responsive and always there when you need professional help. I've had the pleasure to work with Sohail for a number of years and till now he's one of my most trusted techie experts. Thanks for being a gift to the industry.
Shaqir HussyinCEO · FUNNELS.com & WealthAcademy.com
Sohail is very proficient in everything I asked him to do around funnels, online tech, affiliate programs, Zapier integration, ClickFunnels and especially automations and scaling projects. He is a huge asset to have supporting your business. I highly recommend Sohail!
Jennifer McLeanCEO · McLean MasterWorks

COMMON QUESTIONS

A useful first step.
Not another commitment.

Will you need account access?

We start with your setup, goals and existing reports. If deeper investigation needs access, we agree on the scope and permissions first.

Will every platform match?

Not necessarily. Attribution windows, models and reporting rules differ. The goal is to explain legitimate differences and investigate missing or duplicate events.

Does this guarantee a lower CPA?

No. Better measurement supports better decisions; campaign performance also depends on your offer, creative, audience and execution.

Will I have to replace my tools?

We review what you already use before recommending changes. The priority is understanding the cause and choosing a practical next step.

GET STARTED

Review the signal before your next budget increase.

Make the next decision with fewer unanswered questions.

For established teams with active paid acquisition.

30 MINUTES · ONE CLEAR NEXT STEP

Let’s look at your tracking.

Choose a time for your initial clarity review. Share your website and tracking challenge when you book.

  • Talk through your current setup
  • Surface the questions that matter
  • Agree on practical next steps
Book a Free Audit

Opens Calendly to choose a time. No obligation to hire.